Fighting for the Future: Digital Marketing Coordinator Ben Lerman

What does it take to keep doing Conservation Colorado’s work during a year that was as virtual and digital as 2020? 

To answer that question, let’s meet our Digital Marketing Coordinator, Ben Lerman! 

Ben is featured in this post as part of our blog and social media series to take you behind the scenes with our amazing Conservation Colorado staff. 

All of their work is made possible by the commitment and leadership of our community of donors. We hope you’ll become (or continue to be!) part of our community by making a gift to our December campaign.

What brought you to the Conservation Colorado team?

Before Conservation Colorado, I was working at a for-profit marketing agency. But after the 2016 election, I wanted to influence people to do something more meaningful than just buying something. Public lands and climate change are some of the issues I care most about, and I felt I could no longer sit on the sidelines and had to get directly involved with this work.

Tell us more about what you do as the Digital Marketing Coordinator. 

I convey our policy campaigns and successes to the public in accessible, relatable ways that inspire them to get involved and take action. I do this online through ads to get the word out on Facebook, Google, and other popular sites. For example, if we need to encourage a particular state Senator to support climate policy, I use digital messaging to target and explain the issue to their constituents in a way that’s relatable for them, and get them involved in contacting their state Senator to support that policy. 

This year, engaging people online was more important than ever when we couldn’t meet in person. Our digital marketing translates your financial support directly into social change. Each dollar you donate helps us reach more Coloradans to educate and inspire them on influencing meaningful climate and environmental policy!

Conservation Colorado’s tagline is “the future is worth the fight.” What do you fight for?

Climate change will substantially affect me, my family and friends, and our whole society’s way of life. I worry that not enough is being done to address this looming threat to all of us, which is why I fight against it and work to engage other people in that fight. 

One of my favorite successes this year was working to educate and engage Coloradans to elect a new U.S. Senator who will represent Colorado values, rather than continuing Cory Gardner’s terrible record on the environment and climate change. I loved seeing the outpouring of support from the public to elect a new pro-conservation senator, and knowing the impact that Colorado’s Senate seat would have on the whole country. And thanks to your support, we did it! 

Wins like that are why I do this work — and I hope that you will join us in the fight! 

All of our work at Conservation Colorado is not possible without the support of champions like you. Please consider making a gift today by clicking here! 

Don’t forget to take other opportunities to go behind the scenes with our staff, including our blog post last week, and video stories we’re sharing on our Facebook page!