Colorado Outdoor Business Alliance

Our mission is to unite business leaders from across Colorado’s outdoor recreation economy and emerging industries to conserve and protect access to our public lands.

Colorado’s world-class economy is founded in the rushing rivers, winding canyons, and stunning vistas of our shared public lands. From the easily accessible Hanging Lake to the secluded backcountry of Rocky Mountain National Park, Colorado’s public lands provide a playground for every interest and our local businesses thrive in helping connect people to nature.

That’s why the Colorado Outdoor Business Alliance (COBA) has set out to strengthen public lands protections by amplifying the presence of business voices. COBA unites outdoor recreation businesses and businesses who love the outdoors around the state to build a consistent, sustained, and notable advocacy presence for this emerging economy.

Together, businesses of all sizes are standing together to safeguard our treasured public lands for generations to come.

View the results of the 2016 business survey


The Colorado Outdoor Business Alliance (COBA) is a coalition of Colorado’s leading outdoor recreation businesses and businesses who love the outdoors that recognize the fundamental role public lands play in sustaining the Colorado’s emerging economy. Our public lands are essential to our industries, our way of life, and our bottom line. COBA fights for policies that protect and enhance our outdoor heritage through both state and federal action.


micha_backpackingColorado’s public lands form the backbone of our outdoor recreation economy.
  • Over 96% of Coloradans have visited public lands within the last year
  • Over 45 million visits to Colorado’s public lands in 2012 (Colorado Statewide Comprehensive Outdoor Recreation Plan, 2014), and demand continues to grow
  • $13.2 billion in consumer spending
  • $994 million in state and local tax revenue
  • $4.2 billion in wages and salaries each year
  • 125,000 Colorado jobs

Businesses have played pivotal roles in propelling recent conservation campaigns to success in Colorado and throughout the West. They represent an increasingly critical component of recent conservation wins, such as the permanent protection of Browns Canyon National Monument. COBA capitalizes on these successes, linking business leaders with Conservation Colorado’s organizational expertise to build innovative, sophisticated, stakeholder-driven conservation campaigns. Find answers to Frequently Asked Questions.



Members of the Colorado Outdoor Business Alliance receive a wide array of benefits and opportunities to make a lasting, positive impact on Colorado’s public lands and economy.



  • Your public lands interests represented
  • Your name on the COBA website & a button on your website marking your membership
  • Updates on salient public lands issues
  • Access to information, content, events, speakers
  • Social media & traditional media amplification
  • Advocacy consultation
  • Networking opportunities with businesses & legislators
  • Brand / name highlighting in publications, public facing media & emails to Conservation Colorado lists as conservation champions in the Colorado business community

Become a Member of COBA

You can join COBA by endorsing our mission! In this agreement, you consent to the use of your name in COBA / Conservation Colorado campaigns to protect public lands as they benefit the outdoor recreation industry and emerging economy.

Click to read the endorsement statement.

Join COBA now!Contact Gabriel Kiritz,, for more details.




Conservation Colorado has a long history of partnering with local businesses. COBA represents a new effort to build on these connections and strengthen the impact of our business partners. Join us today to become a business member!

Join COBA now!

Founding COBA Members

American Alpine Club

Bonsai Design

Exxel Outdoors


Grand Valley Climbing

Icebox Knitting


Mountain Khakis


Osprey Packs


Sea to Summit

Sierra Designs

Timberline Events

Verde Brand Communications

Outdoor Manufacturers & Retailers

All Metals Welding and Fabrication Co., Inc.

Art on a Whim Galleries

Backdoor Sports

Bergans of Norway

CKS Main Street

Electric Bike Outfitters

Fishpond, Inc

Guerrilla Gravity

ID Sculpture

Motorcycle Accessories

One Stop Ski Shop

Orange Peel Bicycle Service

Relevant Reuse


Salida Mountain Sports

SmithKlein Gallery

Steamboat Flyfisher

Steamboat Ski & Bike Kare

Twisted Trails Running Company

Wheels Bike Shop

Vortic Watch Company

Outfitters & Guides

Angler’s Covey

Avalanche Outfitters

Glenn Randall Photography

High Country Activities

Lotus Alpine Adventures

Natural Habitat Adventures


Americas for Conservation + the Arts

Pikes Peak Outdoor Recreation Alliance

Hotels & Service Economy

Aspen Skiing Company

Avalanche Ranch Hot Springs


Community Funded

Evergreen Education Group

First Cloud Consulting


Guild Education

Kloud View



Production Solar


Relish Studio


Startups & Incubators

BWBacon Group


Skill Distillery


Waste Farmers

Restaurants & Food

Amicas Pizza and Microbrewery

Bhakti Chai

Boathouse Distillery

Breckenridge Distillery

Crystal River Meats & Cold Mountain Ranch

Fire on the Mountain

Grappa Fine Wine & Spirits

New World Cheese, LLC


Click Medical

Green Door Fitness

Koa Fit Personal Training and Massage

Mile High Fitness

Onus iV Hydration

Studio Be Yoga, LLC

The River – Power Vinyasa Yoga

The Wellness Bridge

Titanium Fitness

Business Services & Consulting

Batky-Howell Training

Brit Stueven PR

CFO Services, LLC


ClimbOn TEK Solutions

Digital Brinq


Durango Land and Home

Good Agency



Inside Out PR

Kate Stephenson, Merrill Lynch Financial Advisor

Live Urban Real Estate, Inc.

Mallon Lonnquist Morris & Watrous, PLLC

Mettler Marketing

Moore Communications Group

Movement Strategy


Northwest Data Services

Norton Law Firm

PEAK Resources, Inc.

Top-Notch Advertising, Inc.

Verde Brand Communications

Welborn Sullivan Meck & Tooley

Women in the Mix, LLC


Our COBA partners are already helping raise awareness of today’s most important public lands issues in Colorado. Here are a few examples of how we’re working together to ensure our public lands are spoken for by those whose industries rely on the outdoors.

“Thus, I would hope that we continue to put in the elbow grease and collaboratively preserve the very landscapes that both trained and supported military personnel as they prepared for war and that today, nourish us — mind, body and spirit.”
– Nic Gray of Hyprloco wrote this op-ed regarding his experience with the military, entrepreneurship, and the outdoors

“Eighteen years ago, when my wife, Kim, and I started a company named GoLite to help people lighten up and enjoy the outdoors more, we considered literally all 50 states to base it in. We chose Colorado. Almost two decades later, older, wiser and more experienced, I’ve made the same choice of home base again for My Trail, because I believe this is the best place on Earth to headquarter a global outdoor brand.”
Demetri Coupounas of My Trail Co wrote this op-ed about businesses protecting public lands

“[Our business partners] value the cachet that comes with having an office in Colorado, and the pulse it provides on the Rocky Mountain region. They marvel at the grandeur, natural wonder, openness, freedom and sense of rugged pioneering spirit that still exists here… all waypoints that are all essential to the Mountain Khakis brand.”
Jen Taylor Muhr of Mountain Khakis wrote this op-ed on Grand Valley’s public lands



point 6 socks tweet

Outdoor Project has showcased Conservation Colorado in Outdoor Project’s growing family of conservation-focused partners through this social media post.










Point6 Socks tweeted in celebration of Colorado Public Lands Day. icebox knitting fb post








Icebox Knitting shared this Facebook post after attending the bill signing for Colorado Public Lands Day with Conservation Colorado.

exxel outdoor retweet












Exxel Outdoor gave us a retweet after some of our staff visited with them to talk about the proposed Continental Divide Wilderness.


Join the Colorado Outdoor Business Alliance

Protect public lands, which are vital to our local economies and unique Colorado quality of life.

* * *

Click below to contact us regarding your membership!


“Without our access to public lands there would be no economy or community near Grand Junction.” -Tyson Younger, General Manager


Click to join COBA!

Public lands are for the public to enjoy, so it is important to our heritage that they be protected.” – Paul Vanderheiden, Race Director


Click to join COBA!

“Since our company’s inception, Sea To Summit has held the conservation efforts of public lands in very high esteem. We are honored to support the mission of COBA and look forward to establishing a healthy partnership.” – Brad Surratt, Marketing & Social Media Coordinator


Click to join COBA!

“Point6 supports the outdoors by partnering with various conservation groups like Conservation Colorado to preserve, protect, and promote our playground.” – Stacia Betley, Marketing & PR


Click to join COBA!

“As climbers, the vertical playgrounds on our public lands are where we find adventure and solitude. We take our responsibility for caring for those lands quite seriously.” – Phil Powers, Executive Director


Click to join COBA!

Bonsai Design

“Our employees are outdoor enthusiasts, as are the owners. Public lands are a wonderful asset to our community and future generations.” -Sarah Shrader, Chief Administrative Officer


Click to join COBA!

“Conservation and access to our state land are important to me personally; what I do in my personal life is a direct reflection of my company’s DNA.” – Scott Baker, Director Of Mill Operations



Click to join COBA!

Kelty and Sierra Designs

“Conservation shouldn’t be a political thing. Rather it’s the right thing – for business, for tourism, for recreation, for appreciation and for simply doing what’s right.” – Eric Greene, Division Vice President/GM


Click to join COBA!

“Our mission is to remind people to get outside for an adventure every single day, and naturally our greatest resources and outdoor playgrounds rely heavily on conservation!” – Jason Antin, Director Business Development/Strategic Partnerships


Click to join COBA!

“We equip everyday adventurers so you may go as far as you want, on whatever trail you set out on. Working to make sure future generations have access to our amazing outdoor spaces is close to our heart.” – Thomas Dangerfield, Chief Marketing Officer


Click to join COBA!

“Because we work day-to-day in the outdoor and active lifestyle markets, we are acutely aware of how important our pristine landscapes are to outdoor business and the overall economic health of Colorado and country. Public lands are good for all businesses.” Anna Peterson, Director of Operations

Click to join COBA!

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