Written by Audrey Wheeler
Fourpoints Real Food Energy Bar was started by brothers Kevin Webber and Patrick Webber, and friend Steve Shenfish. All three are second generation Coloradans and avid outdoor enthusiasts. They brought together backgrounds in fitness, nutrition, and culinary arts to develop a true energy bar unlike any other in that fuels you when you need it the most.
More information can be found at www.fourpointsbar.com.
They’re members of the Colorado Outdoor Business Alliance to use their voice as a Colorado outdoor company to protect public lands.
What do you like to do outside?
As Coloradans growing up in Evergreen, an after school mountain bike, or hike was the norm. Our father was our boy scout troop leader growing up. He not only introduced us to mountaineering, hiking, camping, etc., but taught us the principles of outdoor ethics and environmental stewardship. Our outdoor passions include skiing, mountaineering, backpacking, camping, biking and golf. Any excuse really to be outside, but the mountains are our Valhalla!
What do Colorado’s public lands mean to you, and why is it important to you to protect them?
As the world becomes a smaller place, we crave Colorado’s wide open spaces and have an obligation to protect them so that they may be enjoyed now and by future generations. They are what makes Colorado…Colorado, therefore, is worth fighting for.
Tell us about a specific place or time when an outdoor experience had an impact on your professional life or personal outlook.
There are so many, it’s hard to choose just one. Growing up in the mountains teaches you so much on so many different levels, nature has a way of humbling you. I (Patrick) was able to introduce my wife to backpacking for a week on the Colorado trail last summer…that was a life changer for her and us as a couple. You can discover so much about yourself, your partner, and your environment when stripped down to the bare essentials in the wild. As it pertains to business, however, high altitude pursuits fueled the need and design of our flagship product (Fourpoints bar) by solving a problem of nutritional demands for the athletic endeavors of mountain sports.
Why is now an important time to speak up as a member of the business community?
In the current climate, everything is becoming more accessible. Social media, technology, interstate migration, and population influx all contribute to more people using the lands. It is imperative we take the time to share the importance of outdoor ethics and environmental stewardship. Now more than ever, do we need to protect these lands and ensure its future health. As a business, we have a unique platform to get that message out.
How does showing leadership on the values you care about support the success of your business and brand? What call to action would you give to others in the business community?
Our greatest form of success will come when people look at Fourpoints bars as not only a great product, but a dedicated company and brand that pays it forward, supports individual dreams and aspirations while exercising values that protect our lands, environment, and our way of life here in Colorado. As a Colorado outdoor company, we believe it is our duty and privilege to be good stewards of our beautiful backyard and to use that platform to not only educate users but protect and preserve these lands for present and future generations…we encourage like-minded businesses to do the same.
What exciting updates for 2017 would you like to share from the world of Fourpoints Bar?
Fourpoints was featured in February’s issue of SKI Magazine. We recently launched a partnership with ink! Coffee. On the horizon in April is a featured spot in Backpacker Magazine’s Annual Gear Issue and launch in Colorado REI locations.
