Promotorxs
Building the Next Generation of Latinx Leaders
“I want to [see] more respect for the environment and the communities that are living in that environment. People are being taken advantage of. We have to try to change. Going out and canvassing and talking to politicians, that’s a solution.”
– Dominique Lemus, Youth Promotora
Colorado’s Latinx community — comprising about 21 percent of the state’s total population — is one of the largest in the nation. Latinxs have historically been underrepresented in politics and too often overlooked, if not unintentionally harmed, by the conservation movement. This historical injustice inspired the development of the Promotorxs program in 2014, which recognizes the importance of Latinx involvement in civic engagement by working with communities to provide the resources, knowledge, and leadership skills needed to create sustainable community solutions.
To date, Protégete has graduated over 150 Promotorxs. We sat down with Promotorxs instructors and students to learn more about how the program helps Colorado’s communities, environment, and our future.
Cultivating Advocacy and Activism Skills in Latinx Communities
Noé Orgaz and Patricia Ferrero are two of Protégete’s youth Promotorxs instructors. Each week, the Protégete organizers meet with about 20 students to discuss the current issues impacting their communities and collaboratively craft solutions.
“Our goal is to get students to talk about environmental issues and to tell their stories effectively,” said Orgaz.
As a facilitator, Orgaz’s goal encompasses more than reaching out to the community: it’s about “not only training the young people but actually getting them to mobilize.”
Helping the students mobilize their communities is especially important, considering the fact that Latinx communities – who suffer disproportionate impacts from pollution – are most often underrepresented in policymaking.
“Many feel disenfranchised because resources aren’t provided in their language or by the history of systemic marginalization,” said Ferrero. She explained that “having a program that is intentionally centered around the cultural aspects of the community ensures that community members feel confident and welcome in traditionally unwelcoming spaces.”
Tying the Health of Our Environment to the Health of Our Families
When asked why they decided to get involved with Protégete, current Promotorxs listed their families as their primary concern.
“Conservation means preserving and maintaining what’s most important to you. And that’s family. Air quality is an environmental issue that is really important to me. My nephew and I have asthma because of the bad air quality. Before I do any exercise…I have to take my inhaler. For my nephew, when he gets tickled for a long time, he starts wheezing.”
– Alexsandra Ruiz-Ortiz, Youth Promotora
In the U.S., a historic redlining policies and economic exclusion have led to a dangerous trend where 66 percent of Latinos live in areas that fall below EPA’s air quality standards. Latinx communities suffer from asthma — which is worsened by air pollution — at much higher rates than people from other demographic groups.
“Whether people realize it or not, they’re going to be breathing [polluted air] and it’s going to cause some health disruptions. We need to learn how to do something about the issues that we care about. Promotorxs is helping us do that.”
– Jordi Hernandez, Youth Promotor
Elevating Latinx Voices
Along with becoming informed about local environmental justice issues, Promotorxs supports students in becoming the next generation of leaders.
“[Promotorxs] allows a person to be active,” said Orgaz. “These are people who can continuously talk to the media about issues that they’re facing, that can continuously educate others. Then when [their community needs them] to come out to testify or take an action, they’ll be ready.”
By giving students a platform, hands-on experience, and the resources to succeed, the Promotorxs program helps to elevate Latinx voices. Through these opportunities–be it testifying at the Air Quality Control Commission on behalf of clean car rules or knocking doors for pro-conservation leaders–Promotorxs prepares its students to become influential community advocates.
“Seeing how motivated and excited [our Promotorxs] were about [testifying] made me really proud of how much students and Latinxs can get done when they’re given the opportunity,” said Ferrero.
“I’ve always helped a little here and there, but I’ve never been this involved,” she said. “I’ve always been the person to [watch others] and cheer them on, but now I’m the one sitting at the microphone speaking to representatives, telling them what I want them to do. That’s something that I didn’t think I would ever do.”
– Elva Parga, Youth Promotora, on how the Promotorxs program helped her find a way to support her broader community.
